No Products in the bag
Our company was created as the direct-to-consumer departure of our founder Cem Adiguzel’s first jewelry company, April Venus, initially launched in 2001 and still successful today. Before moving to the United States to earn his MBA a few years earlier, Cem had been living in Istanbul, Turkey, a city revered for its unparalleled goldsmithing techniques, refined and mastered for over a millennium.
While he was still in Istanbul studying engineering as a young man, Cem had developed a vision for the future of his city’s most famous art form: to elevate the timeless techniques of Istanbul’s artisans with never-before-seen 21st-century production methods.
By the time he returned from the United States, Cem’s dream had developed. Not only would he elevate the craft, but he would bring this improved product to the cultural center of the world, New York City.
This plan proved successful as Cem’s first company found a dedicated American audience, becoming a partner to several of the United States’ most prestigious brands. Even more exciting, it was finally easy for Americans to access this imported product, and for a far less exorbitant price.
Equipped with the prestige and connections he’d already established with his first venture, Cem was ready to bring his jewelry production back to its true artisanal roots. These roots were defined by four key components: for every piece to be unique, well-made, timeless, and affordable. So, the dream of Diallure was born.
That dream was to cater directly to our customer. It’s ingrained in everything we do: the ethical standards and sustainable sourcing of our gems, the hand-made production process of our artisans, our industry-leading quality inspection standards, our price-cutting distribution process, and our easy-upgrade service.
From production to delivery, our jewelry is designed to dazzle .
